In addition, 72% of millennials shared they would like to increase their spending on experiences, and 69% say that their experiences make them feel more connected to their communities, other people, and the world.
In 1998, B. Joseph Pine II and James H. Gilmore published an article - The Experience Economy. In this article, they state businesses must orchestrate memorable events for their customers, and that memory (i.e., experience) itself becomes the product. Savvy businesses use this model and charge for the value of their "experience" product because they know if they create experiences that are exciting and transcendent, they can build a community of fans that will rave about their 'experience.'
Jesus Christ created a community of raving fans because He always gave people what they needed - a spiritual transformation. Example, a Samaritan woman went to Sychar to draw water from a well where Jesus was sitting. Her encounter with Jesus transformed her life when He told her about herself and offered her a drink of 'living' water that would quench her spiritual thirst forever.
After her encounter and transformation, she returned to her town and told everybody about her 'experience' with Jesus. As a matter of fact, she left her pail of water at the well.
Matthew 6:19-21, states, "Do not lay up for yourselves treasures on earth, where moth and rust destroy and where thieves break in and steal; but lay up for yourselves treasures in heaven, where neither moth nor rust destroys and where thieves do not break in and steal. For where your treasure is, there your heart will be also."
Experience is what transforms, things pile up. What are you willing to invest in that will lead to your stronger 'inner' being?
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